The Top Marketing Strategies for Veterinary Practices in 2025

Time is precious, and delivering measurable results from your marketing efforts is essential.  Whether you do it or you have some of your team actioning it.  2025 is the year to embrace change, innovation, and fresh strategies to achieve better outcomes for your veterinary practice. And best of all, know what is being done is working.

If you're ready to stand out, attract more pet owners, and retain loyal clients, this blog is for you. These proven strategies, drawn from real successes with veterinary clients in 2024, are tailored to help you thrive in the year ahead.

If you don’t know the facts about your current metrics, how can you confidently say what’s working or whether changes you make are having the desired impact? Understanding and tracking your data is essential to gaining peace of mind that your efforts are delivering measurable results.

It often amazes us how much time and energy some people invest in crafting the perfect social media posts, only to discover that their efforts haven’t delivered the results they expected. This isn’t always a reflection on the medium itself; it could be due to how the campaigns are structured, the content itself, or critical elements that might be missing.  Don’t leave it just up to guess work!

Actionable Steps:

• Use tools like Google Analytics, Google Business Profile (GBP) insights, and social media analytics to monitor audience behaviour.
• Regularly review website traffic sources, mobile vs. desktop usage, conversion rates, and social media engagement.
• Identify trends, measure past successes, and use insights to optimise future campaigns.

Need help? Vet Marketing Services can assist you in setting up analytics tools to ensure your efforts are measurable.

In the race to attract customers, knowing your competitors is just as important as knowing your own business. Understanding who you’re up against gives you the insights needed to outshine them and uncover growth opportunities. If you’re not reviewing your competition at least annually, you may miss out on critical market shifts and strategies that could set you apart.

Actionable Steps:

• Review competitors’ websites, social media, and reviews.
• Analyse their strengths and weaknesses to identify areas where you can outperform.
• Look to veterinary practices in other regions for innovative ideas.

Let Vet Marketing Services conduct a competitor audit for you, complete with actionable recommendations for improvement.

Pet owners increasingly use mobile devices to find veterinary services. An outdated mobile experience can drive potential clients to competitors.

Actionable Steps:

• Test your website on multiple devices to ensure smooth navigation and fast loading times.
• Review your websites speed on Google insights, if your website was built a few years ago it may need rebuilding to improve its performance.
• Add mobile-friendly features like sticky contact buttons and simplified menus.

Vet Marketing Services offers free mobile audits and can help improve your site's performance.

Your website is often the first impression potential clients get of your business (it is your window to who you are, what you do and give people an understanding of why to choose you), even if they’ve been referred by a happy customer (as they still may look at some of your competitors).
It’s critical to ensure that impression reflects your practice, your personality and positions you as the top choice in your location. If your website remains static while competitors innovate, they’ll gain an edge—even over loyal customers who might still browse other options.

Actionable Steps:

• Review your website against your competitors - does it look, sound better?  Are you proud of your website - front image/perception about your practice? If built over a few years ago - is it time for a rebuild?
• Refresh your website look at least every 2 years - to keep your business looking modern and up to date.
• Update images, messaging, and service offerings to reflect current market trends.
• Add value through blogs, FAQs, and galleries showcasing your expertise.
• Make calls-to-action (CTAs) prominent and actionable, such as “Book Your Appointment Today!”

Vet Marketing Services can help you review your website with you, along with your competitors to give you some insight into improvements.

In the world of digital marketing, trends come and go, but email marketing remains a cornerstone strategy for attracting new clients and, more importantly, retaining existing ones. Email marketing can keep you top of mind, drive repeat business, and foster deeper customer loyalty. The question is: How are you engaging with your database?

While social media is an excellent platform for visibility and engagement, it’s email marketing that offers a direct, personalised channel to connect with your audience. With high open rates—often exceeding 40-60% for a warm audience—it’s clear that email is still the most cost-effective tool to stay in touch, add value, and spark meaningful interactions. The key is consistency, personalisation, and value.

Actionable Steps:

• Send monthly newsletters with pet care tips, promotions, and updates.  Stay top of mind.  Show that you care and want to help them.
• Personalise emails to address recipients by name and tailor content to their pets' needs.

Our email marketing system simplifies campaigns and boosts engagement with automated follow-ups.

If your practice needs a boost with a consistent flow of new clients, advertising could be the key to unlocking consistent growth. Many of our vet clients have achieved a steady flow of qualified leads for years through our teams targeted advertising, delivering strong ROI (return on investment). Unlike organic strategies, which take time to build momentum, advertising delivers faster results and we can turn up the volume or down to meet your flucturating business capacity.

While it may not be the right fit for every business, with proper evaluation, we can help determine whether it’s a viable option for your industry, target audience, and location.

Actionable Steps:

• Investigate Google Ads (the most successful medium for Vet Practices), how competitive is your market, is there an opportunity to deliver new clients cost-effectively for your business.

Let our team of digital advertising experts do some research for you to evaluate whether this strategy could give value to your practice.

If you’re targeting local leads for your business, your Google Business Profile (GBP) should be a cornerstone of your marketing strategy. It appears high in Google search results, and is used in the growing popular Google Maps (app on phone) search.  

Despite its potential to bring in high-quality leads, many practices overlook this golden opportunity. The best part? It’s often free to leverage and requires minimal effort to deliver significant results.

Actionable Steps:

• Keep your profile updated with photos, posts, and special offers.
• Actively encourage and respond to client reviews to build trust.

Vet Marketing Services offers GBP audits and optimisation support to enhance your visibility.

Actionable Steps:

• If you haven’t started using AI yet - watch our recorded webinar we ran last year.
• Use AI for content creation, data analysis, and customer support. For example, tools like Vet Marketing Services’ AI Genie can help you generate content faster and with greater relevance.  Or delve into ChatGPT to explore your horizons even more.
• Explore AI-driven chatbots to engage, inform and assist your business online.  Trial AI answering phone systems to automate repetitive tasks, such as answering common questions or booking appointments.
• Leverage Vet Marketing Services’ marketing tools that integrate AI to simplify your campaigns and increase ROI.

If you want to add AI to your websites via chatbots, or phone answering systems talk to your Vet Marketing Services consultant to learn more.  Or even learn about our new all in one marketing solution, that utilses AI to help you manage your reviews, posts to social media and more.

Retaining clients is key to long-term success. Focus on delivering exceptional experiences and staying connected.

Actionable Steps:

• Share tips, guides, and updates through emails, social posts, and calls. Regular communication shows clients you care.
• Run promotions, deals and competitions to keep clients engaged. For example, offer exclusive discounts to loyal customers.
• Set up loyalty programs or subscription-based services for recurring income.

Video content continues to dominate in 2025, offering a popular and engaging way for people to learn about your business, services, or products. Unlike text or images alone, video combines multiple mediums—audio, visual, and textual—into one powerful format that grabs attention and keeps it. 

Whether you’re showcasing a tip, sharing expertise, or giving customers a behind-the-scenes look, video is an investment that consistently delivers results.

Actionable Steps:

• Write up a list of what you could create video content on.
• Create product demos, team spotlights, or educational content. For example, a video walkthrough of your business can help potential clients feel connected before they visit.
• Share videos across your website, social media, GBP and email campaigns. This multiplies your content’s reach and impact.
• Consider professional video production for polished, impactful results. Alternatively, DIY videos can work well for informal or behind-the-scenes content.

As search algorithms evolve, staying at the top of search results requires consistent effort and an up-to-date strategy. Google continually refines its algorithms to ensure users find the best, most relevant content for their searches. To remain competitive, your website needs to keep pace with these changes. The good news? With the right actions, you can improve your rankings and attract more organic traffic.

Actionable Steps:

• Conduct annual technical reviews using tools like SEMRush or Screaming Frog. Identify issues like broken links, slow load times, or duplicate content.  Even ask Vet Marketing Services SEO team to run an audit for you, to give you insights into areas for improvement.
• Regularly update content on your website is essential to grab Googles attention, post content on other mediums (GBP, Social, other websites) and link back to the relevant website pages to strengthen your SEO.

The more effort you put into optimising your website, the greater the opportunity to climb the rankings. SEO is a long-term investment, but the rewards—higher visibility, increased traffic, and more leads—make it well worth it. 

Vet Marketing Services does have its own SEO team, that works with our clients to improve their rankings within Google.  Reach out and have a conversation with the team to see if this strategy could work for your business.

2025 is your opportunity to innovate, adapt, and grow. We’ve covered a variety of strategies to inspire and guide your efforts, but knowing where to start can still feel overwhelming. That’s why we’re offering a one-on-one strategy session with our team to help you chart a path to success.

During this session, we’ll:

• Learn about your practices past and future.
• Assess your current strategies and goals.
• Recommend actionable steps tailored to your business.
• Explore tools and techniques to boost your results.

Limited spots are available, so book now and make 2025 your year to thrive.

Ready to take the next step? Let’s work together to make your vision a reality. Get in touch with us now!