50+ Creative Social Media Post Ideas for Vets to Boost Engagement and Build Community

There is no shortage of ideas for what to post about, but sometimes you can get stuck for ideas. The following post is one you should bookmark for times when you wonder what to write about. But before we give you the list, here are our top tips.

1. Post Regularly
   • First and foremost, if you don’t post regularly, you will fall off people’s radar and out of their social media feeds. Create a schedule that works for you - be it daily or twice a week - and stick to it. Content doesn’t always need to be lengthy; it could be photos, a quick video, or simple pet care tips.
2. Share Bite-Sized Information
   • As a vet, you have endless amounts of valuable information to share, and social media is a great way to do that. Pick a topic each week and share bite-sized pieces of information your audience will find interesting. For example, you could create seasonal posts (e.g., what not to feed your pet at Easter), tips on how to get pets to take tablets, or advice on removing ticks from dogs.
3. Include Photos of Your Patients
   • This will get the most interaction and often lead to your posts being shared. So make it a regular habit to post patient photos at least once a week. Every pet owner thinks their pet is the cutest, and sharing photos of their pets when they come in for appointments is a great way to engage your audience.
   • Posts like these often attract the most engagement, with people liking, commenting, and sharing, which helps promote your page to a broader audience.
4. Interact with Your Clients
   • It’s important to create posts that encourage interaction. Ask for opinions, ideas (e.g., what to name your new clinic cat), or feedback on a favourite local café or pet-related product. This type of content helps build a community around your clinic, and social platforms love posts that generate lots of comments.
5. Link to Longer-Form Educational Articles
   • Educational articles (or blogs) provide great value to your audience and drive traffic to your website. Blogs can cover topics like pet care advice, common conditions, or detailed accounts of procedures you perform. While writing these can take time, outsourcing this task can make it easier to consistently post high-quality content.
6. Incorporate Video
   • Video has become a focus on platforms like Facebook and Instagram. Posting videos will boost your visibility thanks to the algorithms pushing video content into more feeds. Videos could include behind-the-scenes footage, informative tips, or staff personality showcases.

1. Team & Personal Connections

• Introduce individual team members.
• Celebrate team milestones (new babies, marriages, promotions).
• Behind-the-scenes glimpses of clinic life.
• Personal stories about why team members love working with animals.
• Highlight team certifications and ongoing training.
• Feature a “Day in the Life” of a vet or vet nurse.
• Celebrate work anniversaries or retirement of staff.
• Share stories of how the team started their careers in veterinary care.
• Post a team photo with fun facts about each team member.
• Host a Q&A session with a team member, allowing followers to ask questions.

2. Seasonal & Special Celebrations

• Holiday greetings and celebrations (Christmas, Halloween, Easter).
• Pet-related holidays (International Dog Day, National Cat Day).
• Seasonal advice (preparing pets for summer heat or winter cold).
• Share holiday safety tips for pets (e.g., firework anxiety on New Year’s Eve).
• Create themed posts around seasonal outfits for pets.
• Feature a “12 Days of Christmas” pet countdown.
• Highlight seasonal grooming tips (e.g., trimming fur for warmer months).
• Share tips for keeping pets safe during seasonal travel.
• Promote themed photo shoots with pets during holiday seasons.

Download our free social media calendar with over 127 post ideas for Australian Vet Practices and when to do them.

3. Industry Announcements & Updates

• Vaccine shortages or new product availability.
• Announcements on new regulations or best practices.
• New medical treatments or technology available at your clinic.
• Highlight advancements in veterinary medicine that your clinic offers.
• Announce partnerships with new specialists or referral centres.
• Introduce new equipment and technology you’ve recently invested in.
• Announce when the clinic has new operating hours or new staff hires.
• Share updates about staff members attending industry conferences.
• Post about upcoming vet industry events your team will be attending.

4. Tips, Guides & Educational Posts

• Seasonal care tips (e.g., how to protect pets from ticks).
• Preventative health advice (vaccinations, regular check-ups).
• Quick pet care hacks (e.g., how to give pills to a stubborn pet).
• Emergency care tips for pet owners.
• Explain the importance of microchipping pets.
• Share educational info on pet obesity and maintaining healthy weight.
• Post how-to guides for at-home grooming tips.
• Share a checklist for bringing pets to the vet (what to pack, how to prepare).
• Post a guide to first aid for pets in case of emergencies.

5. Promotions & Offers

• Announce special promotions (e.g., discount on flea treatments).
• Offer time-limited deals (e.g., free dental check-ups in Dental Health Month).
• Referral bonuses for clients who recommend your clinic to others.
• Promote free initial consultations for new patients.
• Announce discounts for multi-pet households.
• Feature exclusive promotions for social media followers.
• Run a limited-time promotion on pet grooming or wellness checks.
• Offer a “Pet Birthday” discount for clients whose pets are celebrating their birthday.

6. Vet Industry-Specific Celebrations

• Celebrate Vet Nurse Day.
• Highlight Pet Dental Health Month with special offers and tips.
• Recognise team achievements on World Veterinary Day.
• Feature the clinic's role in World Rabies Day.
• Announce free webinars or Q&A sessions for Pet Wellness Month.
• Celebrate International Guide Dog Day with special content about service dogs.
• Share a post for National Vet Tech Week to honour your support staff.

Download our free social media calendar with over 127 post ideas for Australian Vet Practices and when to do them

7. Client Engagement & Pet Spotlights

• Pet of the Week/Month posts.
• Share cute or funny pet photos.
• Feature heartwarming pet recovery stories.
• Client testimonials about their experience at your clinic.
• Share pets’ birthdays or adoption anniversaries.
• Ask clients to share photos of their pets for a community photo album.
• Host a "Pet Talent Show" online and share videos of pets' talents.
• Create a “Fan of the Week” post where you highlight one of your followers.
• Share fun facts about specific pets you treat, with owner permission.

8. Patient Visits

• Highlight regular patients in your clinic.
• Share before-and-after treatment stories.
• Showcase special cases where your team made a difference.
• Feature stories about exotic or unique pets your clinic has treated.
• Share the journey of a pet undergoing long-term treatment at the clinic.
• Post a video of a pet check-up to show what happens during routine visits.
• Highlight the emotional support animals your clinic helps care for.

9. Competitions & Interactive Posts

• Run a pet photo competition(e.g., “Best Dressed Pet”).
• Encourage engagement with caption contests.
• Post pet-related trivia or quizzes for your followers.
• Create a “Guess the Breed” game for followers to engage with.
• Encourage followers to share their funniest pet moments.
• Run a “Best Pet Trick” contest with video submissions.
• Ask followers to share their favourite vet advice in the comments.

10. Supplier Promotions & Giveaways

• Highlight trusted pet care products you recommend.
• Partner with suppliers for product giveaways.
• Share information on new products or treatments available.
• Post reviews or testimonials from staff about their favourite products.
• Announce exclusive discounts on popular pet products.
• Host a giveaway for pet food or toys in collaboration with a supplier.
• Highlight eco-friendly pet products your clinic recommends.

11. Charity & Community Involvement

• Promote support for local pet charities.
• Feature community events like pet adoption drives.
• Showcase team volunteer efforts at animal shelters.
• Encourage followers to donate to a specific cause your clinic supports.
• Share stories of successful pet adoptions through local rescues.
• Post about upcoming charity events your clinic is sponsoring or attending.
• Encourage your audience to adopt pets by showcasing available animals.

12. Fun & Light-Hearted Posts

• Share memes or fun pet-related facts.
• Post quirky stories from the clinic.
• Create pet horoscopes for a fun, engaging twist.
• Post a monthly veterinary joke - get some ideas here
• Share bloopers or outtakes from behind-the-scenes content.
• Post funny photos of pets doing silly things during their vet visit.
• Share a “Caption This” photo of a pet in a funny situation.

13. Product/Service Highlights

• Promote specific services (e.g., dental care or grooming).
• Announce new services (e.g., mobile vet care or telemedicine).
• Explain the benefits of services like pet insurance.
• Showcase the benefits of preventative care packages.
• Feature client success stories related to specific services offered.
• Share tips on the importance of senior pet care and services your clinic offers for older pets.
• Post a comparison of different services (e.g., in-clinic care vs. mobile care).

With this list, you’ll never run out of ideas for what to post. Just remember to keep it consistent, engaging, and relevant to your audience, and you’ll see the rewards in the form of likes, shares, and loyal clients! 

Whether you're looking for an evaluation of your marketing efforts with tailored guidance for your team, a tool that makes posting across all your social media channels and Google Business Profile fast, simple, and effective, or you'd prefer to have it all done for you - reach out to the Vet Marketing Services team.

We’re here to help you grow your online presence and engage with your clients effortlessly!