Bing for Vets: Boost Your Practice

Online visibility is crucial for veterinary practices across Australia, as the market stays competitive. While Google remains a dominant force in the search engine realm, Bing presents a compelling alternative with a notable presence in the Australian market. As veterinarians, tapping into Bing's platform can offer distinct advantages, elevating your practice's online reach and engagement.

Understanding Bing:

Bing, a subsidiary of Microsoft established in 2009, stands as the second-largest global search engine. Despite Google's supremacy, Bing has steadily expanded its desktop user base and boasts a significant presence across over 100 languages and numerous countries, garnering billions of monthly visits. With a commendable 71% customer satisfaction rating and significant revenue from advertising, Bing presents a lucrative avenue for veterinary businesses to explore.

Why List Your Veterinary Practice on Bing:

Although Google often dominates local listings, neglecting Bing could mean missing out on connecting with over 1.2 billion users worldwide. Especially for smaller veterinary practices or those facing stiff competition, establishing a presence on Bing Places for Business can be a strategic move. Moreover, Bing's integration with Microsoft Windows facilitates desktop user engagement, offering a less crowded platform than Google to showcase your services.

Setting Up Bing Places for Business:

1. Claiming or Creating Your Veterinary Business Listing:

   • Whether Bing already lists your practice or not, you can claim an existing listing or create a new one. For practices with multiple locations, the bulk upload tool streamlines the process.

2. Completing Your Listing Profile:

   • Enhance your practice's visibility by providing comprehensive details such as operating hours, services offered, and multiple contact methods. Uploading high-quality images further showcases your veterinary services effectively.

3. Verifying Your Listing:
   • Ensure the accuracy and legitimacy of your listing by verifying it through mail or instant verification via the Bing Places app. Once verified, your practice gains credibility and visibility on Bing's platform.

Optimising Your Bing Places Listing: 

To maximise your veterinary practice's presence on Bing, focus on optimising your listing effectively:

• Complete your profile with accurate details, including a comprehensive description of your services.
• Utilise high-quality images to visually represent your practice and its offerings.
• Encourage client reviews and promptly respond to them to foster trust and credibility.
• Optimise your practice's website with relevant keywords and ensure it's mobile-friendly for improved search rankings.

Bing Places vs. Google Business Profile:

While both platforms serve similar purposes, they cater to different nuances:

• Bing prioritises social sites and local listings, making it ideal for veterinary practices aiming for local visibility.
• Google Business Profile emphasises informative websites and utilises a more complex algorithm for ranking, focusing on keywords, session durations, and backlinks.
   

For comprehensive SEO strategies tailored to your veterinary practice, consult with our specialist SEO team. We can assess your competitors, identify effective keywords, and implement optimisations to elevate your practice's online presence.